headshots, meet branding

Is your headshot just a static reflection of where you are today,
or a dynamic projection of where you want to be tomorrow?

Mentored by top NYC headshot photographer, Peter Hurley, Michael's intuitive approach to personal branding draws on 15 years of marketing and communications experience—absorbing, distilling, and projecting concepts in words, images, pixels and print. Throw in some maverick DNA and a touch of OCD, and what you end up with isn't typical headshot photography—it's Professional Photo-Branding:

Keys to successful
photo-branding 1

Get personal

Pre-Shoot Consultation

2

Do your homework

Guided Personal Brand Analysis

3

Look like a PRO

Secrets of the Photogenic

4

Shoot with purpose

Brand-Driven Photo Session

5

Seeing is Believing

Real-Time Session Editing

6

Choose Wisely

Same-Day Digital Proofs

7

Sweat the Details

Full-Resolution Retouching

Before & After

I loved working with Michael. He's meticulous, funny, and made me feel at ease. The pre-shoot discussion and the thinking he had me do beforehand made it easy for me to do my best work. —MONIKA, AUTHOR/ACTOR

monika before monika after
nate before nate after

Working with Michael was an entirely unique and refreshing experience. He takes a holstic approach and his passionate thoroughness during the whole process of planning, shooting, and post-productive endeavors is a testament to his superb skill. —NATE, ACTOR

a client's story

Having lived and worked in New York City, I didn't want my headshots done by just anyone. So I called Peter Hurley, the top guy in Manhattan. When I told him I was in Ohio, he recommended an associate photographer in Cleveland-Michael Cavotta.

I wasn't looking to cut corners, but the prospect of getting my headshots done right without the time and expense of a trip to NY was tempting. So I called Michael and he invited me out to his studio for a pre-shoot consultation where he actually took an interest in my background, my goals...my "personal brand" as he calls it. The day of our shoot was relaxed, organic and fun. My agent and friends continue to comment on how great the photos are.

So I owe two BIG thank-yous: one to Michael for being simply amazing in the way he helped me tune my image to my career goals, and one to Peter for the awesome referral that saved me at least $1,000. THANKS GUYS!

Best,
Marlo Zaber

marlo

ready to take your shot?

express photo-branding sessions from $300  •  email for details